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My Portfolio 

Featured below is a combination of different media showcasing my work and background in Social Media, Graphic Design, and Multi-Media Production, as well as a handful of Strategic Campaign assignments I produced during my time at the University of Minnesota.
 
I started down the social media path in October of 2021 as a Game Day Social Media Intern for Gopher Athletics. Here, I assisted in the creation and posting of Instagram stories and Twitter videos, which you can see featured in some of the collections below. A year later, I worked my way up to a paid intern where I continued to help with Instagram stories and Twitter videos, but also had office hours. In this role, I created GIFs using Photoshop, created and uploaded sponsored posts, and was put in charge of live tweeting occasional soccer, basketball, and women's hockey games.

I have also gained experience in Social Media Management and Graphic Design as the Social Media Director for our student-run Sport Management Association. I have included some of the graphics, posts, and stories I have done below. Also, feel free to check it out for yourself on Instagram at @uofmnsma. You can find my work from mid-August 2022 to April 2024! 

In the Summer of 2023, I spent my time working with the Des Moines Menace as an Operations Intern, the Iowa Wild as a Promotions Crew Intern, and Rose Farm (Norwalk, IA) as their Marketing and Communication Intern. You can find some of my work for Rose Farm by checking out @rosefarmstead on TikTok and Pinterest from early May to late August 2023! During this time, I also completed a project in conjunction with the Minnesota State High School League where I worked on graphics for their 2023/2024 officiating campaign. You can find those completed graphics under the "Graphic Design" portion of my portfolio.

More recently, in the Fall of 2023, I started as a Social Media Intern for the Minnesota Wild helping create content and manage the social media accounts for their @mnwildpup, @WildGivesBack, @hockeydaymn, and @wildon7th accounts (Instagram, Twitter, and Facebook). I also assisted in the creation of content and the scheduling of posts for the main @minnesotwild accounts. You can find much of my work for them below.

Now, as of June 2024, I have joined the Iowa Wild as their Digital Media Manager, managing and creating content for all their major social media platforms! You can find all my work for them in the "Iowa Wild" section below.

Thank you so much for stopping by!

~Brooklyn

Strategic Campaigns

Social Media Campaign for Gopher Sports

Digital Media Campaign for UNRL

Digital Media Campaign for North Face

Digital Trend Critique 

 Advertising Recommendation  for Nissolo 

Advertising Strategy for Duluth Trading Co.

Advertising Strategy for Fenty x Jabra

SMGT Event Bid 

SMGT Event Bid Presentation

  • TikTok
  • Pinterest
Multi-Media
" A Week in the Life of a Gopher Sports Social Media Intern" Video
"The State of Hockey" Infographic
"The Beauties of Summer" Podcast Episode

Editing/ Production: Adobe Premiere Pro

Video Footage: Filmic Pro

Graphics: Canva 

Created Using: Adobe Express

Editing/ Production: Adobe Audition

Audio Capture: Voice Memos iPhone 11 Pro / Apple Airpods

Cover Graphic: Canva

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